The following can keep you from having a persuasive and effective presentation. If you pay attention to these no-nos, you’ll improve your presentation skills and more often than not give good presentations:
1. Don’t know listener’s perspective or your purpose: If you haven’t thought about your listener’s or audience’s perspective(s) or your purpose, don’t start writing, If you do, you might be caught offguard by their reaction.
2. Don’t know your main point, message, or theme: If you’ve ever listened to someone ramble on without getting to their main point, you recognize why this is a real presentation no-no and why such behavior won’t result in a persuasive presentation. Bear in mind if you don’t know your main point, your listeners or audience might draw their own conclusion, which might not be the one you wanted to convey.
3. Haven’t determined your logic flow: If you’ve seen a presenter jump from one topic to the next without any apparent reason, you understand why not using a logic flow for your presentation can pose a serious problem.
4. Haven’t figured out your key points: No one wants to sit through a PowerPoint presentation that includes every single fact about a particular subject—even if such facts are irrelevant to that presentation. Before you write, determine which facts need to be included AND what are the specific points you want to make.
5. Use too many words on slides: If you use too many words on a slide, your audience will be reading—not listening to you. Just use the words you need to state your points AND to help your listeners remember them .
6. Use too many gimmicks: Good presentations don’t involve things “flying” onto a slide, constant fading in and out, or other distracting techniques that don’t add value. To the contrary, such gimmicks distract and even annoy the audience.
7. Show unreadable graphics: If the graphic you use is so detailed that neither you nor the audience can’t easily grasp its message, don’t use it.
8. Push your products or services: One of the most common—and serious—no-nos when writing a client or customer presentation is to focus primarily on “pushing” your products or services. You should always first “connect” with the client’s or customer’s perspective or needs. So, assess your client’s perspective beforehand and develop your presentation accordingly.
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